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What Do We Mean When We Say “storytelling”?

To share a story is to share a lived experience. Effective storytelling centers around defining an idea, concept, or emotion and transmitting it to another person by reflecting an experience.

Storytelling is the framework for understanding our world. Humans evolved with storytelling and we imbue story in everything we do. 

By sharing what’s most important to us in the context of stories we can validate the mission of our organization, paint a picture in the mind of our audience, and create a “culture of storytelling” within an organization to drive forward a narrative about what we stand for.

I started my storytelling career by hosting a storytelling show in a bar. Now I help individuals and organizations understand their own story and how to share it with the world.

What can storytelling do for you?