2018 was my first year working completely as an entrepreneur. I wanted to share a quick story about an experience I recently had speaking at a conference that provided me with the kick in the ass I needed while working through uncertainty.
The way we perceive a viral video of a struggling baby bear can say a lot about the way stories can inform our worldview.
It might seem counterintuitive, but a simple story can have a much stronger impact than listing a thousand product features.
Is it better to focus on storytelling or an "elevator pitch"? What tool will help drive the emotional connection you need to make the message stick?
"What do we want?" It's a very simple question that we don't stop to ask ourselves enough. Giving this question some thought will not only help us in storytelling, but also for developing the kind of self awareness that it takes to be a good person in general!
Humans are hardwired for stories. It’s literally part of our brain chemistry. We evolved with stories as a species and storytelling is integral in how we relate to and make connections with one another. It’s in our favorite books and TV shows, it’s integral to every major religion, and most of us listen to and tell stories daily whether we mean to or not.