Is it better to focus on storytelling or an "elevator pitch"? What tool will help drive the emotional connection you need to make the message stick?
Humans are hardwired for stories. It’s literally part of our brain chemistry. We evolved with stories as a species and storytelling is integral in how we relate to and make connections with one another. It’s in our favorite books and TV shows, it’s integral to every major religion, and most of us listen to and tell stories daily whether we mean to or not.