Storytelling is a powerful Tool for nonprofits
The value of a nonprofit is not determined by a simple profit/loss metric. It takes a tool such as storytelling to share the mission in a way that expresses the importance and empathy inherent in the mission.
Organizations that engrain a culture of storytelling into everything they do will see stronger fundraising, decreased turnover, and an overall increased effectiveness.
Development professionals can use storytelling to showcase the important work of the organization for fundraising proposals.
Program managers can use storytelling to better communicate with the populations they work with.
Marketing and outreach professionals can use storytelling to express the importance of the work they do to the wider public.
Nonprofit boards and executives can use storytelling to share the vision for what the organization seeks to accomplish.