It’s tempting to want to tell our customers the whole story as soon as you get the chance, but sometimes it’s better to focus in on one aspect of your story to really capture attention and get your audience to notice.
I've been lucky enough to have coached hundreds of people for public speaking over the years. Every person is different, but the essential elements of a good public talk are always the same. Here are three things to consider as you begin crafting your next public talk.
The way we perceive a viral video of a struggling baby bear can say a lot about the way stories can inform our worldview.
It might seem counterintuitive, but a simple story can have a much stronger impact than listing a thousand product features.
Is it better to focus on storytelling or an "elevator pitch"? What tool will help drive the emotional connection you need to make the message stick?